Liveops marketing
I worked with product and marketing to create marketing starter packs for each new slot, releasing on a 2 week cadence. I designed within established templates, using new slot art collateral to create new concepts yet retaining recognizable layouts for players.
New Slot Release Marketing
While keeping maintaining the same concept of a Teaser and Release announcement, I was able to use slot assets to create dynamic and interesting popups to drum up anticipation for new slot releases.
Holiday Marketing
Throughout the year, we would have new Liveops strategies that would utilize an upcoming holiday which would oftentimes necessitate new layouts for different events.
