Liveops marketing
I worked with product and marketing to create marketing starter packs for each new slot, releasing on a 2 week cadence. I designed within established templates, using new slot art collateral to create new concepts yet retaining recognizable layouts for players.
New Slot Release Marketing
While maintaining a consistent layout of a Teaser and Release announcement, I was able to use slot assets to create dynamic and interesting popups to drum up anticipation for new slot releases.
Holiday Marketing
Throughout the year, we would have new Liveops strategies that would utilize an upcoming holiday which would oftentimes necessitate new layouts for different events.
Miscellaneous Marketing
While not tied to any one specific slot or holiday, there'd be plenty of other LiveOps campaigns to run. I worked with Marketing and Product to create new and innovative layouts for each campaign.
Social Media Posts & Newsletters
I created a number of assets to be posted on our social platforms as well as sent out in email newsletters. These assets either accompanied big content releases or were used to drum up engagement for the app.
