Initial Ask - Free Coins & Bonus
When our Community Manager took over, she realized there were little to no assets for her to use. She tasked me to overhaul our previous designs for each app, and create new bonuses using the available IP. Within 2 months, I created over 1000 Social Media assets for 5 media outlets.
Growing the Library
Once the initial Free Coins Bonuses were finished, the marketing team moved to creating hashtag posts related to certain IPs.
Holidays
In addition to making Hashtags and Bonuses, I also created Community posts for Holidays during the Holiday season, consistent with each app's storefront theme. I continued to create assets for holidays throughout the year.
Interaction Posts
In order to continue to grow our social asset library, myself and Victor Rodas, our social media boi, looked at what our competitors had been posting and decided to follow suit, and optimize our posts for better results.
© PRODUCT MADNESS 2019