IP Based Campaigns
The VIP brand is able to be used across PM's game catalog, allowing for different campaigns to be run in different apps. Below are examples of some of my favorite Slot IP-based event campaigns.
Holiday Manager Campaigns
Along with Slot IP-based events, we also run holiday bonuses for our VIP's. They are presented via their manager and require the use of specific graphics and assets that match the VIP pseudo-realistic imagery.
Sale Templates
I created templates to speed up production sale campaign assets. Each sale has at least 12 price points that must include the 3 different VIP logos, for a total of at least 36 assets per sale, which comes to 144 assets total when factoring in all 4 apps. Once the templates were put in place, sales were able to be created, designed, and implemented 75% faster.
Style Guide
I created a VIP Style Guide to maintain the visual style and excellence of our VIP brand. This was used to educate new members to the VIP marketing team as well as to familiarize new artists with the art direction and style guidelines.
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