PFC Giga Guide
Once the games brand was established and polished, I was responsible for creating, organizing, and maintaining the 'Giga Guide' - a visual summary of any and all visual collateral for the game. This was to be used internally for team members to provide visibility across teams and to streamline development, as well as provide helpful links to assets or spec documents within our storage systems.
Goals:
- Single source of truth and central hub to foster consistent brand language across all touch points of the app
- Give more visibility and accessibility across teams working on different visual development streams
Solutions:
- Modular design that could easily be updated to add new features, characters, rewards, etc.
- Addition of links to spec docs, source files, and persons of contact for different aspects of the game
Impact:
- Reduced integration errors by 90%
- Optimized onboarding and improved interdepartmental communication
- Unified visual cohesion and helped align UA and marketing strategies while enhancing external vendor's asset quality
- Success of the 'Giga Guide' framework led the studio to implement it across other game pipelines
Full Giga Guide
Piggy Bank
I worked with UX, and Product to create an event based Piggy Bank feature for PFC. I was responsible for creating the UI, branding and theming, as well as collaborating on the initial UX flow.
UX Flow and Wireframes
Logo
Logo Moodboard
UI Mock based on finalized UX flow
Daily Fortunes
Worked with UX and Product to create our daily/weekly mission board called Daily Fortunes. While never fully completed, this was the full mockup for the feature.
Moodboard
Basic wireframe from UX team
Liveops sales
Took branded slot game collateral and created prototype sales for our future liveops team to utilize. These would serve as templates and examples for future slot game branded sales.
